What originally started off as a small mail-order arch support company Has expanded into one of the largest shoemakers in the world.  Founded by William J. Riley in Boston Massachusetts in 1906. Riley wanted to improve the comfort and fit of shoes for people who had to stand for long periods of time.
It wasnt until 1960 that New Balance focused their attention on athletic sneakers. The first sneaker produced was called the Trackster which caught the attention of colleges in Boston eager to try out this new running technology.  Over 115 years later New Balance still represents a strong heritage contact to the UK and Boston.  Whilst ever expanding and capture a global niche for their signature suede and leather sneakers. Successful franchises include the 990X series. New Balance 1500.  New Balance 1300 and recently captivated the world with their NB327.