Hoka was born In 2009 by co-Founders Jean-Luc Diary And Nicolas Mermoud.  Both of them Wanted To Solve One Very Simple Problem,  Improve The Speed, And Ultimately the Time To Run Downhill.  In Doing So Jean-Luc and Nico Had Inadvertently Reinvented The Running Shoe.  Developing Silhouettes That The Sports World Hadn't Seen Before.  While Everyone Else Was Making Small Profile Performance Sneakers In 2009, Hoka Went Big, Very Big.