Jerry Lorenzo didn't have a conventional journey into the fashion space while throwing parties in Hollywood under the name JL Night and dabbling in sports management for LA Dodgers player Matt Kemp in the early 2010s.  Being responsible for Matt's public appearance Jerry found it hard to find clothes that spoke to his style and aesthetic.  There was a gap in his closet that wasn't available.  With the profits from JL nights, Jerry sourced local LA manufacturers to produce a short-sleeve hoodie with RiRi zips adding luxury appeal.  the start of fear of god was in process.  Jerry doesn't see himself as a designer nor had any commercial training.  Jerry sees himself more as a curator or fixer.  Sampling previous designs to create something more in touch with his vision.  By 2013 the First Collection was launched with minimal branding luxe sensibility and grunge.  With an excellent vision and quality garments including an untouchable sneaker range, the foundation of success was born.