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ERL is designed by Eli Russell Linnetz and based in Venice Beach, Los Angeles. Featuring all the components of an ERL wardrobe, the collection is designed with the casual and laid-back spirit of California and intended for all ages and genders. 

In January 2020, ERL presented its first full collection under the Dover Street Market Paris umbrella and has since expanded to include children&rsquos and womenswear for spring/summer 2022.  As a photographer and art director, Eli is a frequent collaborator with top artists, fashion houses and brands such as Kanye West, Kim Kardashian, Lady Gaga, Grimes, Adidas, Burberry, BVLGARI, Apple music, and Tesla. He shot an exclusive ERL cover story for Hypebeast magazine as well as photographed Justin and Hailey Beiber for the October issue 2020 of Vogue Italia. In addition to designing the collection, Eli oversees the brand&rsquos total image, personally casting and photographing all ERL visuals.